See how Downtown Santa Monica BID improved staff productivity

Case Study

ACD SYSTEMS

About Client

ACD Systems is a technology company that creates digital image editing software.

INDUSTRY

Software

PROJECT

Data Services

WEBSITE

PROJECT GOALS

ACD Systems’ team wanted improve the quality of data and their Salesforce instance. They wanted to equip the sales team with accurate and reliable data in order to realize more sales wins.

CHALLENGES

  • ACD Systems had over two million leads in their Salesforce instance. The sales and marketing teams were unable to effectively prioritize and work leads because the Salesforce database had many duplicate records and lacked relevant information to capture purchasing interests of leads.
  • Salesforce was not in sync with their e-commerce system. Sales reps had to rely on the ecommerce system to identify all the transaction history of the customer whereas they needed to switch to Salesforce to see the executed email campaigns and. Thus, they wasted their time working out of two systems to gather every touch point they had with their customers and prospects.

HOW WE HELPED

Cube84 de-duped and cleansed 2 million records in Salesforce across leads and contacts. The team migrated the historical purchasing transactions of customers from the e-commerce system to Salesforce.

Cube84 introduced new data points to capture more relevant data from the prospects early on in the buying process. The team also helped ACD better segment and classify leads and contacts in Salesforce.

Cube84 created reports and dashboards for the marketing and sales teams to track customer activity and purchasing trends.

OUTCOME

With more reliable and contextual data in Salesforce, ACD sales reps are now able to better segment, target and prioritize their prospects and customers. This contributed to an overall increase in new and renewal sales by 7% for a six month period after the project completion.

With the new white space analysis report, ACD’s sales team was able to identify opportunities to upsell and cross sell their existing customer base.

ACD’s marketing team is now able to run targeted email campaigns based on location and product interest of the prospect.

See What Our Customers Are Saying

Our greatest success belongs to our amazing customers and we strive to help their organizations become successful in their use and adoption of Salesforce.

Our project was focused on: Sales cloud, Partner Community, and Pardot. The CUBE84 team was always on time for meetings, well prepared, and focused. They helped us get our project complete, on time and within budget. We had a very smooth implementation and they provided us with a lot of training.

TERRI BENNETT
Client Success Lead at Moodle

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DOWNTOWN SANTA MONICA BID

About Client

Downtown Santa Monica, Inc. is a non-profit organization that works with the City of Santa Monica to manage services and operations in Downtown Santa Monica while promoting economic stability, growth and community life within it’s neighborhood. As one of the leading BIDs in the country, Downtown Santa Monica generated more than $1 billion in sales tax revenue for the city.

INDUSTRY

Non-Profit

PROJECT

Saleforce Implementation

WEBSITE

PROJECT GOALS

The leadership team at Downtown Santa Monica wanted to completely revamp their existing Salesforce CRM and customize it to support all operations including tracking and managing of properties, vacancies, public assets, businesses, residents, etc.

  • Implement a new CRM application to manage their business, contact, and property information, migrate all data and retire legacy system
  • Replace the business directory on the website with one that automatically updates in real-time from the CRM

CHALLENGES

The Downtown Long Beach Alliance had outdated systems that were:

  • Difficult to use
  • Didn’t communicate with each other, so information was siloed in many places
  • Did not address their evolving organizational needs

HOW WE HELPED

Customized District360 Salesforce CRM to meet the unique needs of the DLBA team

Developed a new Interactive Map that updates in real-time to replace the business directory on the website

Designed specialized reporting and interactive dashboards for DLBA staff to efficiently manage all data in one system

Provided customer support to see the team to success

Provide ongoing support and development for the evolution of the DLBA staff requirements

OUTCOME

All organizational data in one place, readily accessible and shared to the entire DLBA team.

Flexible and easy-to-use database.

Increased efficiency through maintaining the interactive website map directly from the CRM.

See What Our Customers Are Saying

Our greatest success belongs to our amazing customers and we strive to help their organizations become successful in their use and adoption of Salesforce.

Our project was focused on: Sales cloud, Partner Community, and Pardot. The CUBE84 team was always on time for meetings, well prepared, and focused. They helped us get our project complete, on time and within budget. We had a very smooth implementation and they provided us with a lot of training.

TERRI BENNETT
Client Success Lead at Moodle

Let’s Talk About Your Project

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Contact Us