Cube84 trained RBID employees to better adopt Pardot features for executing marketing activities, thereby improving staff productivity.
RBID now sends targeted communication to various categories of residents such as homeowners and businesses, and is now able to track engagement across different segments.
After the successful adoption of Pardot, RBID was able to retire their legacy systems which allowed them to save on unnecessary application and license costs.
Today, RBID leverages Pardot to gather analytics around event registrations, e-newsletters, blogs and other communications. This helps them to strategize and make data driven decisions on how to increase community engagement.
With the successful implementation of Pardot, the team at RBID now has valuable insight on their published content. The team can now track number of views, open rate and click-through rates. This helps them analyse how well their content is performing and make improvements based on the performance.