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Case Study

ACD Systems: Managed Service

Case Study

Optimize database to deliver actionable insights

Overcame difficult lead management by data segmentation and migration, resulting in increased sales, renewals, and reach

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engagement type

Managed Services
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product

Sales Cloud
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industry

Professional Services
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ACD Systems is a technology company that produces digital production tools, like photo and video editing software, as well as digital asset management tools.

Overview
    • Key Challenges: Difficult lead management
    • Key Solutions: Data segmentation and migration
    • Key Impact: Increased sales, renewals, and reach
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challenges
    • Data duplication and a lack of metadata led to an inability to prioritize and follow leads 
    • Disorganized, unstructured data forced the Sales team to manually search for lead details
    • Lack of synchronization between Salesforce and e-commerce platforms
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Solutions
    • Cleansed records and migrated historical customer data into Salesforce
    • Introduced new data points to capture relevant data from prospects
    • Segmented and classified lead and contact details 
    • Created reports and dashboards for the Marketing and Sales teams
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Impact
    • Centralized database for scalable sales campaigns
    • Expanded reach for upselling and cross-selling
    • 7% growth in new sales & renewals
    • Targeted campaigns based on location and interests

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