The number of donors have been dwindling steadily. Recognizing the need for proactive efforts, they hired Kite, a Salesforce consultant with expertise in solutions for nonprofit sector.
Kite identified HopeWorks' challenges:
- Donor data was disjointed - Outreach was sporadic & impersonal - There was no transparency in grant management
Kite implemented Salesforce’s NPSP, which enables personalized outreach through its unified donor database.
Through automated, customized messages, reporting and updates, donors felt valued, and informed. It strengthened their connection to HopeWorks' cause.
Using NPSP analytics, Kite segmented donors for tailored campaigns, improving engagement and support levels.
Custom dashboards enabled HopeWorks to adjust strategies promptly, keeping donor engagement high. The dashboards -
- Allows for quick adjustments to strategies based on up-to-date information. - Provides views of donor lists, showing who is contributing and how much. - Helps track how well fundraising campaigns are performing.
These strategic changes led to:
- Better donor retention and stronger relationships - Effective campaign management - Improved grant management & reporting