Dreamforce 2025 is shaping up to be one of the most exciting events yet. This October in San Francisco, you'll get your first look at AI agents that can actually handle both repetitive and complex work, plus three days of learning from industry leaders and connecting with the global Salesforce community. Whether you're new to Salesforce or a seasoned pro, there's something valuable waiting for you.
Whether you're running digital strategy at a big company or making Salesforce work better for your nonprofit, you know that AI and automation aren't just buzzwords anymore. They’re shaping how we build relationships, deliver services, and hit our goals. That's why the Dreamforce event matters. It gives you three focused days to see what's coming next and learn how to use it.
This guide will help you decide if this is worth your time and money. We'll cover:
- Dreamforce dates and Dreamforce ticket prices
- The agenda and how to plan your schedule
- Which sessions matter for your role
- Top Dreamforce speakers to watch
- Certification opportunities and prep tips
- How to stay connected even if you can't attend
What is Dreamforce & Why It Still Matters in 2025
What started as a small meeting in 2003 now brings over 40,000 people to San Francisco, with thousands more joining online. For over 20 years, Salesforce Dreamforce has been the company's flagship event: three days of new product demos, learning, and serious networking.
The Dreamforce convention is where the Salesforce community comes together. You'll discover new product features, learn practical skills in workshops, and connect with thousands of professionals facing similar challenges.
Here's what you get at Dreamforce:
Learning: Over 1,500 Dreamforce sessions are designed for different roles, industries, and products. Whether you're an admin, developer, or executive, there are sessions built for you.
Inspiring Speakers: Dreamforce speakers this year include big names like Ellen Pompeo, Matthew McConaughey, Bozoma Saint John and many more. These go beyond tech talks to be conversations about leadership and making a difference.
Connections: Meet people at every level, from CEOs to developers to fellow admins. Networking happens naturally throughout the event, whether you're grabbing coffee or attending organized meetups.
Entertainment: Dreamfest brings world-class musicians to perform for attendees. Between that, wellness zones, comedy hours, and surprise guests, it feels more like a festival than a conference.
Giving Back: Dreamforce raises millions for nonprofits worldwide and showcases how technology can create positive change.
Need a quicker read? Check out the page Why Dreamforce on the official website
Key Dates for Dreamforce 2025 & Schedule Structure
Dreamforce 2025 will be held October 14-16, 2025, at the Moscone Center in San Francisco.
Pre-Event Bootcamps will be held between October 11-13, 2025, at the Moscone Center in San Francisco. These three days offer deep training, networking, and certification prep before the main event starts.
Main Events During Dreamforce:
- Opening keynote with Marc Benioff featuring major Agentforce announcements and live AI agent demos
- "True to the Core" session with direct Q&A from Salesforce product leaders
- Dreampitch, where startups pitch to real investors
- Dreamfest concert and community celebration
- Hands-on product trials where you can test new features
- Industry roundtables and networking events
- Comedy hour for some lighter moments
Dreamforce 2025 offers both in-person and virtual options. If you can't make it to San Francisco, you can watch the Dreamforce keynote and selected sessions live on Salesforce+.
Where is Dreamforce 2025 Being Held?
The Dreamforce location is the Moscone Center in downtown San Francisco. The Dreamforce convention spreads across multiple buildings (Moscone North, South, and West), so you'll be walking between venues throughout the day.
San Francisco becomes a Salesforce city during Dreamforce week. Side events, networking parties, and brand activations happen at nearby hotels, rooftops, and meeting spaces. Many of these require separate RSVPs, so watch for announcements closer to the Dreamforce dates.
Can't travel to San Francisco? The hybrid format means you can join virtually through Salesforce+ for free.
How Much Does It Cost to Attend Dreamforce? (Pricing & Registration)
Here's the current Dreamforce ticket price breakdown:
*Note: The Launch Special And Early Birdpricing period has ended.
Your ticket includes:
- 3-day entry to all venues
- Access to 1500+ sessions
- All meals during the event
- Dreamfest concert pass
- Event swag and networking opportunities
Can you attend Dreamforce for free?
Yes. Dreamforce keynotes and select content stream live on Salesforce+ at no cost. This is perfect if you want the main announcements but can't travel or pay for a full ticket.
Find more pricing details in the official Dreamforce FAQ
Dreamforce 2025 Agenda & Key Themes to Expect
Day-by-Day Structure:
Day 1 (October 14): Opening keynote with Marc Benioff, welcome networking events, and first product demos
Day 2 (October 15): Product keynotes covering Data Cloud and Einstein Copilot, plus the Dreamfest concert
Day 3 (October 16): Dreampitch startup competition, customer showcase stories, and closing keynote
You can view the complete Dreamforce schedule and build your personal agenda using the session catalog.
Major Themes for Dreamforce 2025:
AI Agents & Agentforce 3.0: Digital Workers That Actually Work
Agentforce 3.0 takes center stage with real customer stories and live demos. These digital workers analyze data, make decisions, and take action across your business. It’s all about autonomy.
What you'll see:
- Live agent building sessions and workshops
- SDR Agent and Sales Coach Agent transforming sales teams
- Real ROI case studies from current customers
- Hands-on workshops for low-code tools
Key focus: How to supervise, test, and scale AI agents in your organization.
Data Cloud: The Foundation for Everything
Data Cloud now powers all Salesforce AI features. Think of it as the brain that connects all your customer information.
Major announcements expected:
- Better connections with Snowflake, AWS, and other data platforms
- Real-time personalization across all customer touchpoints
- Industry-specific data templates for healthcare, finance, and retail
- Enhanced privacy controls and compliance tools
Expect hands-on sessions showing how to connect your data sources and build complete customer profiles.
Einstein Copilot: Your Smarter Business Assistant
Einstein Copilot is evolving from a helpful tool to an intelligent business partner that understands your specific industry and processes.
New capabilities:
- Natural language commands that trigger complex workflows
- Better forecasting using market trends and competitive data
- Voice commands and mobile optimization
- Integration with your existing AI models
Live demos will show sales reps asking questions like "Show me pipeline risks in the Northeast and suggest solutions" and getting instant, actionable answers.
Industry Clouds: Solutions Built for Your Sector
Salesforce is creating specialized versions for different industries instead of one-size-fits-all solutions.
Industries getting major updates:
- Financial Services: Wealth management and compliance automation
- Healthcare: Patient engagement and clinical trial management
- Nonprofit: Grant management and donor optimization
- Education: Student lifecycle and alumni engagement
- Manufacturing: Supply chain visibility and predictive maintenance
- Retail: Unified commerce and inventory optimization
Each comes with pre-built workflows and compliance templates specific to your industry.
Trust and Sustainability: AI You Can Trust
As AI gets more powerful, Salesforce is focusing on ethical implementation and environmental responsibility.
Key areas:
- AI decision-making transparency and bias prevention
- Carbon-neutral cloud commitments
- Enhanced data privacy and security controls
- Accessibility improvements for global users
Expect sessions on building AI governance frameworks and measuring the social impact of your technology investments.
Bonus: The Future of Work
How these technologies change job roles rather than eliminate them.
- Upskilling strategies for AI-powered workplaces
- New career paths in AI management
- Change management for AI adoption
- Measuring human-AI collaboration success
The Dreamforce agenda connects directly to Salesforce's 2025 vision of combining business automation with trusted, ethical technology.
What Kind of Sessions Can You Attend? And How to Choose What to Attend?
With over 1,500 options, you can't see everything. Here's how to pick the right Dreamforce sessions for your goals:
Session Types:
- Breakouts: Deep dives into specific products or strategies
- Theatres: Quick 20-30 minute talks with key insights
- Hands-On Workshops: Interactive learning with limited seats (register early)
- Circles of Success: Roundtable discussions with peers in similar roles
Use the session catalog to filter by your role (admin, architect, sales leader), industry, and interests.
Planning Tips:
- Build your custom agenda early but leave gaps for spontaneous networking
- Block time for meals, expo visits, and rest
- Mix learning sessions with networking opportunities
- Don't overpack your Dreamforce schedule or you'll burn out
Who Are the Key Dreamforce 2025 Speakers?
Marc Benioff, CEO of Salesforce, will definitely appear at the opening keynote. He's been the face of Dreamforce since it started and always brings major announcements.
Salesforce has confirmed an impressive lineup for Dreamforce 2025:
- Matthew McConaughey, Academy Award-Winning Actor, NYT Bestselling Author & Salesforce Brand Partner
- Andrew Ng, Founder, DeepLearning.AI; Managing General Partner, AI Fund
- Tekedra Mawakana Co-CEO, Waymo
- Bozoma Saint John Forbes' #1 Most Influential CMO
- Mati Staniszewski Co-Founder & CEO, ElevenLabs
- May Habib, Co-Founder & CEO, WRITER
- Brian Niccol, Chairman & CEO, Starbucks Coffee Company
- Evan Smith Co-Founder & CEO, Altana
- Ellen Pompeo Actress & Producer
The lineup combines technology leaders, Fortune 500 CEOs, and entertainment figures, focusing on AI innovation, business transformation, and leadership insights.
Check the official Dreamforce speakers list for confirmed names.
How to Get Certified at Dreamforce
Want to add a Salesforce certification to your resume? Dreamforce offers two main opportunities:
Pre-Event Certification Bootcamp: October 11-13 These three-day intensive courses cover everything from Admin basics to specialized certifications. Perfect preparation before the main event starts.
Free Certification Exam All registered Dreamforce attendees can take one Salesforce certification exam for free during the event.
What's Included:
- Preparation courses at discounted rates
- Study groups with other attendees
- On-site exam proctoring and support
- Official certification credential upon passing
Why It Works: Take your certification exam right after learning the material. This approach helps you apply what you've learned while it's still fresh in your mind.
For complete certification details and registration, check out the official Dreamforce Training & Certifications page.
What Else Happens at Dreamforce?
Dreamfest Concert: The biggest party of Dreamforce week. Past performers include U2, Foo Fighters, Metallica, and Alicia Keys. This year's artist hasn't been announced, but it's always a major name.
Networking and Meetups Role-specific lounges, Trailblazer community meetups, customer success showcases, and informal happy hours. Whether you're hiring, job hunting, or sharing ideas, there's a space designed for your needs.
Wellness and Entertainment Morning yoga, hydration stations, mental health lounges, and comedy hours. Dreamforce recognizes that learning happens best when people feel good.
Even if you don't work directly with Salesforce, the Dreamforce Salesforce event offers value through its focus on business innovation, leadership development, and technology trends that affect every industry.
Tips for First-Timers at Dreamforce
Before You Arrive:
- Pick up your badge the day before if possible to avoid morning crowds
- Download the Dreamforce app for real-time Dreamforce schedule updates
- Pack comfortable walking shoes, layers for San Francisco weather, a power bank, and a water bottle
During the Event:
- Plan your Dreamforce agenda but stay flexible for unexpected opportunities
- Join community events through Twitter, LinkedIn, or blogs to find insider meetups
- Don't try to see everything. Focus on what directly helps your goals
- Take breaks. Three days of learning and networking is intense
Networking Strategy:
- Attend role-specific meetups
- Use meal times for conversations
- Follow up with new connections within a week after Dreamforce
Planning & Preparing for Dreamforce 2025
Attending Dreamforce means navigating one of America's busiest conference weeks. Here's how to plan your trip efficiently:
Hotel Recommendations:
- Moscone Center Area: Hotels within walking distance of the convention center. Premium pricing but maximum convenience.
- SOMA District: Mid-range options with easy transit access to the convention center
- Union Square: More hotel variety and dining options, 10-15 minutes by transit to Moscone
Transportation:
- SFO Airport to Moscone: BART (Bay Area Rapid Transit), rideshare, or hotel shuttles
- Getting around: Muni passes for public transit, walking between venues, or rideshare for longer distances
- Parking: Limited and expensive downtown. Public transit strongly recommended during Dreamforce week
San Francisco Essentials:
- Weather: Layered clothing essential. October temperatures range from 50-70°F with possible fog and wind
- Safety: Stay in well-lit areas and follow standard urban precautions, especially after evening events
- Dining: Make restaurant reservations early. Dreamforce week fills up restaurants citywide
Money-Saving Tips:
- Book accommodations early. Hotel prices surge significantly closer to the event dates
- Consider staying in Oakland or Berkeley with BART access for lower rates
- Coordinate group bookings with colleagues for better rates and shared transportation costs
What to Pack:
- Conference Essentials: Badge, government-issued ID, business cards, and a comfortable backpack
- Technology: Phone charger, portable battery pack, extra charging cables, and earbuds
- Clothing: Comfortable walking shoes (as you would be walking quite a lot) , layered clothing, light jacket, and compact umbrella
- Health Items: Reusable water bottle, energy snacks, hand sanitizer and your medicines
Apps to Download:
- Salesforce Events App: Your main hub for schedules, maps, and event updates
- LinkedIn: Essential for networking and connecting with new contacts
- Transportation Apps: Uber, Lyft, or local transit apps for getting around
- Note-taking App: For capturing session insights and ideas
Pre-Event Preparation:
- Download the session catalog and identify your priority sessions
- Print a backup schedule in case of tech issues
- Update your LinkedIn profile with current information
Pro Tip: Leave room in your luggage for all the cool merch you’ll be picking up
Planning ahead for logistics lets you focus on learning,networking and enjoying the actual event.
Can't Attend Dreamforce? Here's How to Stay in the Loop
Missing Dreamforce doesn't mean missing out completely.
Free Virtual Access: Salesforce+ streams major keynotes and selected sessions live. You'll catch the biggest announcements and product demos without travelling.
Post-Event Content: Dreamforce sessions get uploaded to Salesforce+ after the event. Blog recaps, YouTube highlights, and newsletter summaries help you catch the key takeaways.
This virtual option makes the Dreamforce Salesforce event accessible globally, so geographic location or budget constraints don't have to keep you disconnected from the Salesforce community.
We will also be publishing a detailed blog post event covering everything!
Final Thoughts: Is Dreamforce 2025 Worth It?
If you're wondering about the cost, time off, or travel commitment, here's the direct answer: Yes, Dreamforce 2025 is worth it.
This is where business technology's future picks up momentum. From AI innovations and hands-on product demos to global networking and real customer stories, these three days can expand your knowledge, create new opportunities, and improve how you use Salesforce.
Whether you're building your first automation or redesigning enterprise strategy, Dreamforce helps you move faster with the support of a trusted community.
The combination of learning, networking, and inspiration makes Salesforce Dreamforce more than just a conference. It's an investment in staying current with technology that affects how every business operates.
If you’re wondering whether Dreamforce 2025 is truly worth attending, check out our blog on 5 reasons why it matters, even if you don’t use Salesforce
Register early to secure better pricing, and stay connected with our blog for more Dreamforce tips and insights.
Dreamforce 2025 FAQ
How much is Dreamforce 2025? Dreamforce ticket prices range from $1,499 to $2,299 depending on when you register. Salesforce+ virtual access is free.
Where is Dreamforce happening? The Dreamforce location is the Moscone Center in San Francisco, California.
Can I attend Dreamforce for free? Yes. Salesforce+ provides free access to keynotes and selected sessions online.
What is the Dreamfest concert? Dreamfest is Dreamforce's signature party featuring world-class musical artists. Past performers include U2 and Metallica.
What's new at Dreamforce this year? Major focus areas include Agentforce AI agents, Einstein Copilot upgrades, and Data Cloud integrations across all industries.
Can I attend Dreamforce virtually? Yes. Salesforce+ is the virtual hub where you can watch sessions and keynotes from anywhere in the world.