Embedding Salesforce Expertise to Power Faster Deals and Smarter Service
Partner contracts: Reduced from 5 weeks to 1 week per opportunity
Service requests:Repair and maintenance cut from 15 days to 8 days (50% faster)
Equipment and product reporting: Now 100% accurate
Shell Recharge (formerly Volta Charging) is on a mission to make EV charging accessible and convenient. Their charging stations, placed in high-traffic retail and entertainment locations, are compatible with all major plug-in hybrid and battery electric vehicle types. With built-in digital screens featuring advertisements, they combine charging with brand visibility, offering a dual benefit to consumers and partners alike.
Volta managed their entire business operation with Salesforce. It helped them run nearly every part of their business, from sales and service to operations and finance. However, their initial Salesforce implementation was error-prone, leaving in-house staff to face a backlog of production support work and enhancement requests.
The problems were neither small nor short-lived. Data was poorly managed. With duplicates and inconsistent structures, data integrity was compromised and the teams lost trust in the numbers. Without proper structure and flow of data, teams across the org including engineering, customer service, sales, and finance suffered for want of unified data. This slowed down day-to-day operations noticeably.
They also noticed that:
With Salesforce already central to their operations, Volta turned to CUBE84 through a trusted client referral and augmented their team with a full-time developer to tackle these challenges.
We embedded a dedicated Salesforce technical team directly into Volta’s operations, so challenges could be addressed as they surfaced. This allowed us to act as both problem-solvers and strategic advisors.
We began with the data. Years of duplicate entries and inconsistent structures had compromised integrity across departments, so we cleansed and standardized the records. By segmenting data based on business needs, we gave sales, service, and finance teams a trusted source of truth to work from.
From there, we turned to the processes that were slowing people down the most. Fragile automations and misleading backend triggers were rebuilt from the ground up. Sales teams now had reliable workflows for partner contracting, while service teams gained streamlined processes for repair and maintenance. Instead of manually reworking failed automations, staff could depend on Salesforce to do the heavy lifting.
To bring everyone onto the same page, we created a unified dashboard. What had once been fragmented views of sales, service, and engineering was consolidated into a single window. For the first time, cross-departmental collaboration wasn’t slowed by siloed tools or inconsistent data.
We didn’t stop at fixing what was broken. Recognizing Volta’s ambition to expand into Europe, we planned and delivered a proposal framework to ensure Salesforce could adapt to new workflows, reporting metrics, and compliance requirements. By designing with scalability in mind, we set the stage for growth beyond the U.S. market.
Finally, we optimized the codebase itself. Core processes were rebuilt according to Salesforce best practices, eliminating frequent exceptions like SOQL errors and ensuring healthier transactions. With well-structured automations and maintainable code, Salesforce moved from being a liability to becoming a dependable system that staff could trust.
Partner contracts, once a five-week ordeal filled with manual steps and delays, were finalized in just one week. This speed gave Shell Recharge a competitive edge, letting them secure locations and partnerships faster than ever before.
Service teams saw an equally dramatic shift. What once took fifteen days to repair or maintain a charger was now resolved in just eight. With more reliable automations and accurate work order visibility, specialists were dispatched faster, cases were tracked more clearly, and downtime for charging stations was cut in half.
Data, which had long been a source of frustration, became an asset. Duplicate records were gone, revenue reporting was consistent, and every department could trust the numbers they were working with. This accuracy allowed leadership to act decisively, while teams on the ground spent less time reconciling and more time serving customers.
Behind the scenes, code that had once slowed operations was rebuilt for resilience. Processes executed cleanly, dashboards displayed the full picture, and cross-departmental collaboration became natural rather than forced. Even as operations expanded into Europe, Salesforce was ready to handle new workflows and compliance requirements without compromising performance.
Instead of working around broken systems, Shell Recharge’s teams could now rely on Salesforce as the backbone of their operations, enabling them to move faster, serve better, and grow with clarity.
CUBE84's expertise in Salesforce development has been invaluable. Over the past five years, they have been our go-to partner, leveraging their deep institutional knowledge of our Salesforce architecture to drive numerous custom developments across various groups, including Media Sales, Charging Solutions, Network Ops, Service Ops, and Marketing. Their can-do attitude and unwavering dedication have consistently pushed our business forward. We are immensely grateful for the hard work and commitment of the CUBE84 team, and we are proud to have them as our partner.
