Downtown Long Beach Alliance Transforms District Operations with Salesforce Sales Cloud
From fragmented systems to a unified platform supporting district-wide visibility and growth

Salesforce Solution Summary

CUBE84 implemented a customized CRM environment built on Salesforce Sales Cloud and the Salesforce Platform.

Key solution components included:

• Salesforce Sales Cloud for centralized stakeholder and organizational data
• Custom reporting architecture for specialized district analytics
• Interactive dashboards for leadership oversight
• Real-time mapping functionality for geographic insights across the district
• User training to ensure strong system adoption across teams
• The system replaced fragmented legacy tools with a centralized platform that allowed teams to manage information, analyze district activity, and support decision-making from a single environment.

Beyond the Surface Problem

Operational data existed across multiple systems, making it difficult to gain a full view of district activity. Reporting required manual effort and analysis often lagged behind operational needs. The challenge extended beyond outdated software.

Two underlying assumptions shaped the situation.

The first assumption was that the legacy system could continue to support operations if teams worked around its limitations. The second was that data consolidation could wait until operational pressure increased further.

Over time those assumptions created operational friction. Staff spent more time reconciling information than analyzing it. Leadership lacked real-time visibility across district programs.

The organization needed a centralized platform capable of supporting both daily operations and long-term growth.

Downtown Long Beach Alliance’s Objective

• Automate renewal identification and processing.
• Enable clear visibility into YoY growth.
• Create more efficient contract management workflows.
• Beyond functionality, leadership sought stronger data visibility, more efficient workflows, and a system capable of evolving alongside the district’s initiatives.

Here’s How We Did It:

• CUBE84 began by mapping the organization’s operational workflows and data structures. The goal was to identify how information moved across teams and how reporting requirements could be simplified.
• Salesforce Sales Cloud was configured as the central platform for managing stakeholder records, district activities, and operational data.
• Custom reporting structures were designed to support DLBA’s specialized analytics needs. Interactive dashboards allowed leadership to monitor district initiatives and performance metrics without relying on manual reports.
• A real-time mapping capability was introduced to visualize geographic data across the district. This feature allowed teams to analyze activity and engagement patterns based on location.
• Training sessions ensured staff were comfortable using the new platform. Adoption was prioritized early to ensure the system quickly became part of daily operations.

Transformation In Motion

DLBA now operates with a centralized data platform that supports both operational workflows and strategic analysis.

Teams can access stakeholder information, analyze district activity, and generate reports from a single environment. The need for manual reconciliation across systems has decreased significantly.

Leadership has clearer visibility into programs and initiatives through interactive dashboards. Geographic insights provided by mapping tools offer a new perspective on district engagement.

The system provides a foundation for continued modernization. As district initiatives evolve, the Salesforce platform can expand to support new operational needs.

What’s Next

Downtown Long Beach Alliance continues to build on its Salesforce foundation as district initiatives evolve.

Future opportunities include:

• Expanded analytics and reporting capabilities
• Additional automation for operational workflows
• Further enhancements to stakeholder engagement and district insights
• The platform provides the flexibility required to support the district’s ongoing development.