Moda Health – Managed Service
35% increase
in member engagement
50% faster
access to policy and claim information
40% reduction
in support calls
Moda Health partnered with CUBE84 to modernize how members access healthcare information, manage claims, and interact with support teams.
The organization’s previous mobile platform limited usability and created friction when members needed to review policies or track healthcare services.
CUBE84 implemented a secure mobile experience powered by Salesforce Experience Cloud and Salesforce Mobile Publisher. The platform introduced real-time access to benefits, intuitive self-service capabilities, and improved visibility for service teams.
Within months, the new mobile experience increased member engagement by 35 percent, improved information accessibility by 50 percent, and reduced support calls by 40 percent.
Moda Health is a regional health insurance provider headquartered in Portland.
The company delivers medical and dental insurance services across Oregon, Alaska, and Texas.
Its mission centers on providing accessible healthcare coverage supported by responsive member services and reliable digital tools.
CUBE84 implemented a mobile engagement platform built on:
The solution delivered a mobile-first digital experience that enables members to manage their healthcare services from a single application.
Key capabilities included:
The platform created a unified mobile environment that strengthened both member engagement and service operations.
Members increasingly expect healthcare information to be available instantly on their phones. The existing system was never built for that level of access. Each time members could not find what they needed, they reached out for help.
On the other side of the experience, service teams were trying to help without a complete picture. Member information lived in different places. Agents had to search across systems to understand a single request. Every extra step added time to the call and slowed resolution.
Over time, two clear realities emerged.
Members want their healthcare information available anytime, directly from their phones.
Service teams need one unified view of member data to respond quickly and confidently.
Without a modern platform connecting both sides of the experience, these gaps would continue to shape how members engaged and how effectively teams could support them.
Moda Health defined three priorities for the initiative:
CUBE84 implemented a mobile-first Salesforce architecture focused on accessibility and operational visibility.
The foundation was built on Salesforce Experience Cloud, creating a secure digital environment where members could interact directly with their health information.
Lightning Web Components were used to build a responsive mobile interface designed for speed and simplicity.
The experience was delivered through Salesforce Mobile Publisher, enabling Moda Health to distribute a branded mobile application through app stores while maintaining Salesforce as the central platform.
Integration with the existing Salesforce environment ensured that claim updates, policy details, and service records remained synchronized in real time.
Members gained the ability to:
Service teams also gained enhanced member profiles, allowing faster insight into each interaction.
The new mobile experience significantly changed how members interact with their healthcare services.
Members began using the application as their primary channel for policy and claim information. Tasks that once required a phone call could now be completed within seconds.
This shift reduced pressure on support teams while improving response times for more complex cases.
The results were measurable:
At the same time, the platform maintained strong data protection practices to ensure secure handling of sensitive healthcare information and compliance with industry regulations.
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