Unifying Sales, Marketing, and Data for a Smarter Path to Revenue
Lead-to-quote cycle time cut by 30% with CPQ automation
Conversion rates improved by 20% with tighter Marketo integration
Real-time reporting powered by Salesforce + BigQuery
Personalized campaigns significantly boosted stakeholder engagement
Vultr is a leading high-performance cloud infrastructure provider with 32 global data centers and more than 500 employees. With 150 Salesforce licenses, they deliver enterprise-ready cloud products to thousands of customers worldwide.
For a company built on speed and performance, Vultr’s internal operations told a different story. Growth was strong, but the systems supporting it were not in sync. Data sat in separate places: Salesforce on one side, Marketo on another, BigQuery apart from both. Without a connected flow, the picture of leads and customers was always incomplete.
Marketing leads often stalled before reaching sales. By the time a rep engaged, momentum had slipped and opportunities were lost. Quotes, central to moving deals forward, were created manually. This introduced errors and stretched timelines, leaving sales teams bogged down in tasks rather than conversations with customers.
Leadership was left steering the business with only fragments of information. Without timely dashboards, performance reviews were backward-looking instead of forward-facing. For an organization entering new markets with enterprise cloud products, this gap was more than a technology issue. It was a business risk that slowed deal cycles, weakened customer engagement, and put growth targets at risk.
Key Risks:
Difficulty in unifying data from legacy systems, Marketo, and BigQuery.
MQL hand-offs were inconsistent, slowing conversion.
Quote and order tracking for data center operations was inadequate.
Vultr needed a connected system that could take a lead from first touch all the way to a signed order, with sales, marketing, and operations working in lockstep. The goal wasn’t to throw more tools at the problem but to make the ones they already had—Salesforce, Marketo, and BigQuery—work together as a single ecosystem.
The first move was to bring marketing and sales closer. We built seamless integration between Marketo and Salesforce so that qualified leads flowed automatically. No more manual imports or guesswork on what marketing had delivered. Sales could now see a complete record of engagement for a lead, which meant faster follow-up and higher conversion. Next, we turned to the quoting process. For a global business like Vultr, speed and accuracy are everything. Manual quote creation was not just a drag on productivity, it put revenue at risk. By implementing Salesforce CPQ, we automated quote generation, ensured approvals moved quickly, and removed the errors that come with spreadsheets and emails. Deals could now move from interest to signature in days instead of weeks.
At the same time, leadership needed more than static reports. Through custom APIs we pulled data from BigQuery directly into Salesforce, creating dashboards that reflected business performance in the moment. Pipeline gaps, campaign impact, and sales velocity were no longer hidden or delayed. Leaders had the insight they needed to take action, not just review what had already happened. Finally, we gave Vultr’s partners a better way to engage by launching a branded Experience Cloud portal. Partners onboarding through specialised partner content was made easier.
Throughout the project, our focus was consultative. We challenged assumptions about what needed to be manual, simplified processes that had grown too complex, and designed with scale in mind. For Vultr, the result wasn’t just a set of fixes, but a foundation for growth powered by automation, data, and alignment across teams.
Where sales once struggled with delays and errors, they now had a quoting engine that delivered speed and accuracy every time. Deals that had slowed under the weight of manual work began moving faster, giving the sales team more time to focus on conversations that mattered. Marketing’s impact became visible in a new way. Instead of sending leads into a black hole, every touchpoint flowed into Salesforce, arming the sales team with the full context of each prospect’s journey. This alignment not only improved conversion rates, it built confidence between sales and marketing that they were working toward the same outcomes.
For leadership, the change was profound. What had once been fragmented across systems came together in Salesforce dashboards enriched by BigQuery data. They could see pipeline health in the moment, track campaign effectiveness, and make proactive decisions to keep revenue momentum strong. What had been a rearview exercise became a forward-looking discipline.
Even customers felt the difference. With the Experience Cloud portal in place, they no longer had to chase updates or rely on emails to manage their orders. Instead, they had a direct window into their relationship with Vultr, a step that strengthened trust and positioned Vultr as not just a cloud provider, but a partner invested in their success.
“Vultr & I loved our experience with CUBE84 and can't recommend them enough to clients and Salesforce sellers. Their help has led to increased Salesforce usage and most importantly revenue growth. CUBE84 are true partners we can rely on for both technical and business requirements.”
