CUBE84 is a Salesforce consulting partner for higher education. We work with Advancement and Alumni Relations leaders to build engagement experiences that keep alumni connected to campus, long before, and long after, they ever give.
is our alumni engagement app built entirely on Salesforce, and is at the heart of that work.
Alumni show up in more ways than one. They come back for events. They volunteer. They join affinity groups. They mentor students. They stay connected through digital communities long before they ever give.
Alma gives alumni a portal and community they actually want to open, and gives your alumni relations teams and gift officers a clear view of the full relationship, each shaped for how that user works.
The data spine is the Salesforce Constituent record. A middleware layer connects Salesforce, your advancement CRM, your event platform, and your community tools, so the data behind every alumni interaction is unified for the institution.
The result is one place where events, volunteering, mentorship, community, and giving all live together, so your team sees the full relationship, not just the giving history.
Alumni get one place to build a profile, find classmates, and post, share, and react inside their own communities, a social experience built for staying close to campus between visits.
Alumni discover and register for events, reunions, and alumni travel, and every touch flows back to the record automatically.
Alumni raise their hand to mentor students, speak on panels, or volunteer, and your team matches them to where they fit best.
Regional chapters, industry networks, and identity-based groups each get their own space, and staff see participation across all of them.
Gift officers and alumni relations teams see the full relationship in one record, every event, every volunteer hour, every gift, not just giving history.
AI surfaces the right outreach, event, and ask for each alum, and flags who is drifting so your team can re-engage before the connection fades.
Every post, reaction, and community joined feeds back into the same constituent record, so the social layer strengthens the relationship view your team already relies on.
This is the long-term pipeline problem, not just a one-year story. Fewer annual givers today means fewer major donors a decade from now. The relationship you build before the gift is what protects that pipeline.
Agentforce is Salesforce's AI layer, built into Alma. For alumni, it turns everyday tasks into a conversation, giving, networking, events, and more. For your alumni relations team, it surfaces the right outreach at the right moment. These are the use cases we build, shaped to each institution.
Alumni give inside a chat, no forms to hunt through.
Alumni find each other the way they'd ask a person, not a database.
Every alum can ask about their own giving and get a straight answer.
The right events find the alum, instead of the alum searching for them.
Alumni signal how they want to help, and Alma routes them to the fit.
Alumni ask about campus life and get current answers, not a link to go dig.
is where the AI lives today.As your institution grows into more of the Salesforce stack with us, the same AI layer extends from the alumni experience into the broader advancement work.
Alumni are the widest audience on campus, every graduating class going back decades, not one cohort of current students. Most tools quietly build for the young, recently graduated, already online alum and lose everyone else. We build Alma to work across generations and devices, and to meet accessibility standards from day one, so the design lands with a 2003 grad on a laptop as readily as a 2023 grad on a phone. Design isn't polish here, it's reach.
Alumni relations tracks engagement. Advancement tracks giving. They rarely see the same picture. Alma puts every event, volunteer hour, group, and gift in one constituent record, so alumni relations teams and gift officers finally work from the same relationship, not two half-views of it.
Most systems start at the gift. Alma is built around what comes before it, the events, volunteering, mentorship, and community that decide whether an alum ever gives at all. It's the layer most platforms skip, and the one that protects your pipeline.
Ascend by Kindsight, Raiser's Edge, Affinaquest, and custom advancement CRMs. We optimize and integrate, we don't force a rip-and-replace. Most advancement teams don't need a new system of record, they need it to work better and connect cleanly with the rest of the stack.
Alma's alumni portal, engagement view, and data spine all sit on the same platform. That's why the data stays unified, and your institution doesn't have to stitch another vendor into the stack to see the full alumni relationship.
Walk us through what you're working on. We'll show you Alma, share what we've learned, and take it from there.
A social experience alumni will actually open
Alma isn't a static directory. Alumni build a profile, post updates, and create the communities they want to belong to, a Facebook-like experience purpose-built for a graduating class, a region, or an industry, not a general audience.
Personal profile and activity feed
Alumni build a profile and a running feed of their milestones, career updates, and campus activity, visible to their network.
Create and lead your own community
Any alum can start a community around a class year, region, industry, or cause, complete with its own space, membership, and admin controls.
Post, share, and react
Share updates, photos, and career milestones. Like, comment, and react, the same social muscle memory alumni already use every day.
Community-hosted events
Community admins schedule and promote their own events. Members RSVP without leaving the group.
Discussion threads
Ask questions and start discussions that stay organized within each community, instead of getting lost in a general feed.
Discover and join groups
Alumni find affinity groups, regional chapters, and interest communities matched to their profile and class year.