Rebuilding a legacy website into a modern, manageable digital presence for the entire organization

Beyond the Surface Problem

The visible issue was an outdated website, but the deeper problem was operational. Oil Skimmers had a site that no longer kept pace with the business. As product offerings changed, the website struggled to reflect those updates cleanly. Product listings were not consistently maintained, the CMS was difficult to work with, and the overall structure made even routine content changes harder than they needed to be.

This created friction for both leadership and marketing. Leadership needed a website that represented the business well and could support future growth. Marketing needed a platform that could present products more effectively and create a better path for prospect engagement. Instead, they were working with a digital presence that felt dated, offered a poor experience, and limited how effectively the organization could communicate online.

The problem also affected how the company showed up to potential customers. Weak SEO, broken links, and poor content presentation reduced the website’s ability to attract and support new inquiries. The issue was not only visual. It touched credibility, maintainability, and the organization’s ability to scale its digital presence with confidence.

MIURA’s Objective

• Rebuild key parts of the website to reflect current design standards and better represent the organization
• Improve product presentation and site structure so the platform could support changing product offerings
• Create a more manageable content environment that would help the team maintain and evolve the site internally

Here’s How We Did It:

CUBE84 led the engagement as a collaborative website redesign and restructuring effort. Early in the process, the team developed multiple design directions in Figma so Oil Skimmers could evaluate different visual approaches and build confidence in the direction of the rebuild. That design exploration helped align stakeholders around a solution that felt current, usable, and appropriate for the brand.

From there, the work moved into a partial rebuild in WordPress using Elementor. The focus was not just on visual refresh. CUBE84 also addressed the structure behind the experience, including product-related content organization, usability improvements, and content management practicality. The goal was to create a site the client could live with and continue to maintain, not simply a site that looked better at launch.

The rebuild also included foundational cleanup. Broken links, site hierarchy, and structural issues were addressed to create a stronger base for future enhancement. Because HubSpot forms and landing pages were part of the website environment, CUBE84 also shared recommendations on how those elements could be handled more effectively within the new experience.

Technical Enablement Snapshot

• Engagement model: Website redesign, UI/UX strategy, and content restructuring
• Platform: WordPress
• Page builder/CMS layer: Elementor
• Site type: Partial rebuild
• Collaboration model: Review-driven process with milestone input from the client team
• Timeline: Approximately 5 months

Transformation In Motion

After launch, Oil Skimmers had a website that looked more current, felt easier to navigate, and offered a stronger foundation for future growth. Product pages were redesigned and updated, the experience became more consistent, and the underlying structure was better suited to future enhancements. The new setup also gave the team a more manageable way to maintain content and product catalog updates without relying on developer support for every change.

The outcome was especially meaningful for leadership and marketing, the two groups most affected by the limitations of the old site. With a stronger design system, improved UI/UX, and a more scalable architecture, the website moved from being a point of friction to becoming a more useful business asset.