Case Study
Set up Marketing Journeys
Lead generation issues in Marketing Cloud were resolved by implementing best practices and automating email campaigns, which optimized workloads.
engagement type
Estimated Project
product
Marketing Cloud
industry
Education
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Keough School of Global Affairs (University of Notre Dame) convenes policymakers, faculty, students and alumni from across the policy and political spectrum.
Overview
- Key Challenges: Implemented Marketing Cloud best practices
- Key Solutions: Resolved lead generation issues in Marketing Cloud
- Key Impact: Automated email campaigns; optimized workloads
challenges
- Create email templates and set up Marketing Journeys
- Absence of best practices of Marketing Cloud implementation
- Lack of knowledge about Marketing Cloud Journeys to set up email campaigns
Solutions
- Identified and corrected lead generation issues in Marketing Cloud
- Built cloud pages to display marketing information
- Built standard email templates and set up active marketing journeys
- Conducted trainings on email templates and journeys
Impact
- Effective email communication with customers (students and alumni): improved customer relationship
- Recorded training sessions: quick and easy knowledge transfer to new team members