How Salesforce Supports Housing Nonprofits Along with HMIS

Housing organizations today are being asked to do more with fewer resources. Such as, supporting more people, responding more quickly, and navigating increasingly complex needs, all while meeting strict reporting requirements.

HMIS helps with compliance, but it wasn’t built for the pace and complexity of daily nonprofit work, such as urgent referrals, cross-agency collaboration, or supporting case managers in the field.

That’s where Salesforce for housing nonprofit teams can make a real difference. It works with HMIS, not against it. It helps streamline daily operations, improve coordination, and equip staff with the tools offered by the Nonprofit Cloud Case Management module to respond faster and with more care.Let’s see how you can use Salesforce for housing nonprofit work to close operational gaps that HMIS alone can’t address.

HMIS: Why It’s the Starting Point

The Homeless Management Information System (HMIS) is the main data system for housing nonprofits in the United States. It tracks information about people experiencing homelessness, the housing services they access, and support programs they receive. HUD requires HMIS for all organizations that receive Continuum of Care (CoC) funding.

HMIS brings structure and consistency across the housing system. It helps organizations follow a common process for intake, service tracking, and reporting. This shared approach makes it easier to understand what’s working, spot gaps in support, and guide funding to where it’s needed most.

Key benefits of HMIS:

• Standardized intake and reporting improve data quality across providers
• Built-in compliance helps organizations meet HUD rules and keep CoC funding.
• Program-level data helps funders and community partners make informed decisions

HMIS was a big step forward in providing housing nonprofits with a common way to showcase their work and results. However, it wasn’t built to support the daily demands of nonprofit case management, such as coordinating care across agencies, updating records in real time, or tailoring support to each person’s needs. That’s where Salesforce adds value.

Why HMIS Isn’t Enough Anymore: The Gaps in Daily Work

HMIS supports reporting and HUD/CoC compliance, but it doesn’t cover the full scope of housing nonprofit work today. People facing homelessness often deal with trauma, chronic illness, mental health needs, and multiple public systems. To tend to their needs, staff need tools for real-time coordination, housing navigation, and wraparound support. These are needs HMIS alone can’t meet.

To meet these needs, staff must move quickly, collaborate across programs, and offer personalized support. But HMIS often limits that flexibility. Common challenges include:

• Manual data entry that slows staff down and leads to duplicate records
• Disconnected systems that block real-time updates between teams and partners
• Scattered referral tracking, causing missed or delayed placements
• No mobile access, leaving outreach workers unable to update records in the field
• Limited landlord and unit tracking, making placements harder to manage

When systems fall short, staff create workarounds such as side spreadsheets, emails, or other tools outside HMIS. These workarounds take extra time and increase the risk of missed steps. 

The bottom line: housing work has changed, but HMIS hasn’t. To truly support people and move them into stable housing, teams need tools built for real-time coordination, starting with how they manage coordinated entry.

The Role of Coordinated Entry

Coordinated Entry (CE) helps connect people experiencing homelessness to housing based on how urgent their situation is, not just who got in line first. A coordinated entry system ensures each person is matched with the right kind of support, whether that’s transitional housing, rapid rehousing, or long-term assistance.

For a coordinated entry system to work effectively, everyone involved needs to stay in sync. That means having access to the same up-to-date information in referrals, unit availability, and housing history, so that decisions can be made quickly and fairly.

HMIS helps with key parts of this process, such as assessments and referral logs. But it often lacks the tools needed for real-time coordination. Common challenges include:

• No real-time referral updates, so staff can’t see if someone has already been placed
• Limited visibility into follow-ups, making it hard to know if referrals led to housing
• No shared list or queue, making it harder for agencies to stay aligned

That’s where Salesforce comes in. It fills these coordination gaps without replacing HMIS. With Salesforce for nonprofit tools, housing teams can stay HUD-compliant while working faster and more collaboratively to move people into stable housing.

Introducing Salesforce: A Partner, Not a Replacement

Housing nonprofits often ask: “Will Salesforce interfere with HMIS or HUD compliance?” 

The answer is no. 

Salesforce doesn’t replace HMIS or risk your reporting, it works alongside it to make nonprofit data management more efficient and flexible.

Think of HMIS as the official system you use for HUD and CoC reporting; it’s your system of record-keeping. Salesforce for nonprofit steps in to help with everything else: tracking daily tasks, keeping teams in sync, and staying connected with clients in real-time.

Salesforce helps solve operations challenges:

• Customizability: Your programs can adjust fields, forms, and dashboards to match how they actually work.
• Mobile access: Staff can update client info or take case notes from their phones, even without Wi-Fi.
• Cross-program coordination: Teams and partners involved can see the same client record, reducing confusion and duplicate work.
• Automation: Salesforce can send reminders, assign follow-ups, and flag urgent cases automatically, so nothing slips through the cracks.

By filling the operational gaps that HMIS can’t cover, Salesforce for housing nonprofit operations provides the tools they need to work smarter and support people seeking shelter more effectively.

What Salesforce Adds: Why It Matters for Housing Nonprofits

Salesforce for housing nonprofit teams helps staff do more than track data. It gives them tools to work faster, stay connected, and support people with care and consistency, while still meeting HUD compliance requirements. Here’s how that plays out in daily work:

Coordinated Entry in Real Time

Salesforce keeps the coordinated entry system updated in real time. Staff can see assessments, referral status, and housing availability at a glance. This shared view helps teams prioritize fairly and move people through the system without delays.

Case Management That Moves With the Person

Nonprofit case management in Salesforce helps staff track goals, case notes, and next steps in one place. When someone changes programs or workers, their history follows, no need to retell their story. Teams using this setup report up to 50% more productivity.

Field Access That Works Anywhere

Salesforce for nonprofits offers mobile tools for outreach staff to log notes, complete forms, and view records from a phone or tablet, even offline. That means fewer delays, fewer missed details, and more time focused on support, not admin.

Smarter Housing Placement

Teams can track units, lease terms, and landlord contacts. When someone’s ready for housing, staff know what’s available and who to reach. They can also strengthen landlord partnerships with clear records of past placements and preferences.

Dashboards That Show What Matters

Program leaders can track key metrics such as time-to-housing, caseloads, and returns to homelessness in real-time. Teams get direct access to their data and can build reports anytime, without waiting on HMIS admins or monthly updates.

Early Warnings to Prevent Returns

Supervisors can spot patterns in stalled cases or people at risk of returning to homelessness and take action early, without sifting through spreadsheets.

Stronger Coordination Across Teams

Salesforce allows secure, role-based access to shared records. Teams and partners stay aligned, reduce duplication, and give people a smoother path through care while protecting privacy.

These aren’t just nice-to-have features. By modernizing nonprofit case management, housing teams can do the work they came here to do: support people with dignity, efficiency, and care.

Who This Helps: Role-Based Benefits

Salesforce for housing nonprofit teams works alongside HMIS to support every part of your organization. It helps staff stay connected, work more efficiently, and keep the focus where it belongs, on the people you serve.

Program Directors and COOs need to know where things stand, how long it’s taking to house someone, where staff are stretched thin, and where support is working well. Salesforce provides a clear, up-to-date view for quick, informed decisions, focusing on what matters most: helping people move forward.

Case Supervisors keep teams running and people supported. Salesforce helps them check in on team activity, reassign tasks as needed, and make sure no one gets missed. Instead of chasing updates, supervisors can stay focused on keeping care moving.

Outreach Workers spend their days meeting people where they are—on the street, at shelters, in community spaces. With Salesforce, they can take notes, update records, and complete forms from their phone or tablet. Even offline. That means less back-and-forth and more time offering real support.

Data and Compliance Managers make sure information remains clean, complete, and secure. Salesforce helps them build in checks to prevent errors, track changes for audits, and control who can access sensitive details, all without interfering with frontline work or HMIS reporting.

If your team identifies itself in any of these roles, the next step is to understand where to begin and how to build on what you already have.

How to Get Started: One Step at a Time

If your team is juggling disconnected tools, outdated systems, or scattered case notes, it may be time to take a closer look at what’s slowing you down. You don’t need a full system overhaul, just a clear place to start.

Ask yourself:

• Are housing referrals getting lost, delayed, or falling through the cracks?
• Are staff still using spreadsheets to track case updates or intake info?
• Are outreach teams missing the tools to update records while they’re in the field?
• Can you see caseloads, program capacity, or housing placements in real time?

If any of this feels familiar, you’re not alone, and you don’t have to figure it out alone either.

Start with our free checklist. It’s a quick way to see how your team is collecting, managing, and sharing data across programs, and where better tools could lighten the load.

At CUBE84, we’ll show you what’s working, pinpoint what’s not, and recommend practical next steps. Our team specializes in Salesforce for nonprofit implementations tailored to housing and homelessness services. Get in touch with us to strengthen your systems for better results