Unpacking Salesforce's V2MOM Framework: Vision, Values, Methods, Obstacles, and Measures in Business Planning

Introduction:

Business planning involves frameworks, models, and methodologies. Among these, Salesforce's V2MOM stands out. Rooted in simplicity, it is a management process that has been pivotal in aligning teams and achieving strategic success. In this blog, we'll delve into the nitty-gritty of the V2MOM framework. What is V2MOM?

V2MOM stands for:

• Vision: The desired outcome or goal
• Values: Core beliefs that guide actions
• Methods: Steps to realize the vision
• Obstacles: Predicted challenges
• Measures: Metrics to assess progress

Origins of V2MOM: Salesforce's Blueprint for Success

Salesforce's iconic CEO, Marc Benioff, introduced the V2MOM framework, anchoring it within the company's operational fabric. The primary goal? Ensure every team member, regardless of rank, aligns with the company's mission and vision.

“V2MOM can be the glue that binds your teams together.” - CEO Marc Benioff

V2MOM in Practice

Case Study: Sustainability at Salesforce

Consider this example:

• Vision: Achieve industry leadership with a zero environmental footprint.
• Values: Prioritize sustainability, dedication, and community.
• Methods: Commit to a 0% carbon footprint by 2030, modify operations by 2025, and transition to renewable energy by 2025.
• Obstacles: High implementation costs, intricate operations, and legislative challenges.
• Measures: Monitor water and energy consumption, sustainable energy usage percentage, and calculate technology ROI.

Utilizing V2MOM Effectively

1. Follow the Sequence: Adhere to the order. Starting with Vision and concluding with Measures offers a logical pathway for strategic accomplishments.
2. Seek Simplicity: Clarity and conciseness are essential. A streamlined V2MOM ensures focus and easier cascading.
3. Stay Adaptable: The real world often deviates from plans. Be ready to tweak your V2MOM as challenges arise.
4. Embrace Tech: Platforms like Cascade can aid in crafting, tracking, and adjusting V2MOM efficiently.

Why V2MOM Matters: Bridging Strategy with Execution

Historically, strategy alignment has been an Achilles' heel for many corporations. Imagine a scenario where the C-suite is regularly engaged with the company's strategy, but the wider team rarely does. The result? A disconnect that potentially impedes unified strategy execution.

V2MOM's strength lies in bridging this very disconnect. By detailing Vision, Values, Methods, Obstacles, and Measures, businesses can guarantee alignment, enhancing communication and ensuring strategic objectives are met.

The Living Essence of V2MOM in Salesforce

The V2MOM is more than a static document; it's dynamic. Today, at Salesforce, every department and employee drafts their V2MOM annually. This not only elevates corporate consciousness but also aligns the entire organization.

To boost transparency, Salesforce publishes every V2MOM on their corporate social network, Chatter. Any team member can view any V2MOM, offering clarity on individual contributions to the company's future. There's even an app allowing progress tracking for each V2MOM item.

From its inception scribbled on an envelope to now, V2MOM has been a testament to Salesforce's growth. It has been a foundational tool for both start-ups and established companies.

Common Missteps with V2MOM

While V2MOM provides a solid framework, here are some pitfalls to avoid:

Being Overly Vague: While your Vision should be grand and inspirational, Methods should be actionable and specific. Don't get lost in jargon.

Not Reviewing Regularly: The business environment changes rapidly. Revisit your V2MOM framework at least quarterly to ensure relevance.

Avoiding Feedback: Encourage teams to provide feedback. Often, frontline employees have insights into Obstacles and Measures that management might miss.

Conclusion:

Salesforce's V2MOM isn't just another business framework; it's a beacon, aligning and driving teams toward common objectives. With clear Vision, Values, Methods, Obstacles, and Measures, businesses can achieve better alignment, communication, and strategy execution.

Venturing into the V2MOM journey? Begin with a crystal-clear vision, and the rest will fall into place.

“Vision” — what do you want to achieve?

“Values” — what’s important to you?

“Methods” — how do you get it?

“Obstacles” — what is preventing you from being successful?

“Measures” — how do you know you have it?

“The five parts of the V2MOM give us a detailed map of where we are going and an understanding of how to get there.” - CEO Marc Benioff

Embrace the simplicity and clarity that V2MOM offers. In a world filled with complexities, sometimes the straightforward path delivers the most profound results.