What can you expect from Salesforce Connection 2025?

Introduction: Why Connections 2025 Is a Must-Watch Moment

Salesforce Connections 2025 is the go-to Salesforce marketing event where marketers and AI agents come together. It brings more than 5000 pros from marketing, commerce, service, and IT to explore what’s next in AI-powered engagement.

This year’s theme, Agentic Marketing, AI-Driven Personalization, and Unified Customer Experiences marks a clear shift. AI agents aren’t just ideas anymore. They’re built into real workflows, changing how teams connect with customers.

Whether you run campaigns, manage CRM strategy, or work in customer service, you’ll find practical, role-specific takeaways. The event runs June 11-12, 2025, live at McCormick Place in Chicago and online through Salesforce+ Connections 2025 Streaming.

This isn’t just another industry event. It’s where AI goes from concept to execution, with hands-on tools, demos, and expert guidance to help you take your next big step.

What Is Salesforce Connections?

Salesforce Connections is the official marketing and commerce conference in the Salesforce ecosystem, targeting professionals who use Marketing Cloud, Commerce Cloud, Experience Cloud, and Data Cloud. It demonstrates how marketing and commerce teams can adapt to new technologies, such as AI agents.

Originally focused on campaign execution, it now delivers cross-functional content on AI agents, digital labor, data integration, and omnichannel engagement. Salesforce Connections 2025 features over 270 expert-led sessions, 50+ product demos, and 20+ hands-on training sessions to help you become an agentic marketer.

Whether you're in marketing, development, commerce, or the nonprofit sector, Connections 2025 provides you with the insights and tools to stay ahead of change. Let’s take a look at what’s new this year and where the biggest shifts are happening.

What’s New in 2025: Official Announcements and Focus Areas

Salesforce Connections 2025 introduces a major shift with the theme: “Where marketers and AI agents connect.” This isn’t just a tagline—AI agents are now part of the everyday tools marketers use to build and scale personalized campaigns. You’ll get a first-hand look at how AI agents work in real customer workflows.

The headline launch is Agentforce, a new AI-powered orchestration engine. It enables marketers to automate, segment, and optimize in real-time. When paired with Data Cloud, which brings together customer data from across systems, teams can deliver personalization at scale without adding complexity.

You’ll explore this through:

• 270+ sessions on AI ethics, data modelling, campaign design, and lifecycle planning
• 50+ live demos of new features in Marketing Cloud, Commerce Cloud, and Experience Cloud
• 20+ workshops where Salesforce teams help you test tools and apply what you learn

These new tools and sessions are powerful, but why is now the right time to adopt them? Let’s look at what drives the urgency behind AI-powered engagement.

Why Now?

Customers expect fast, personalized experiences on every channel. But many teams still rely on manual work, disconnected systems, and slow decision-making. That makes it hard to keep up, let alone lead.

Salesforce Connections 2025 is designed to solve these challenges. Here’s what’s holding teams back today:

• Personalization is hard to scale. Without strong automation or data tools, tailoring campaigns for thousands of customers takes too long, delivers less value, and the ROI suffers.
• AI adoption feels out of reach. Outdated systems and scattered data make it tough to adopt tools like Agentforce without a major overhaul.
• Real-time data access is missing. When teams use outdated or siloed data, decisions slow down and opportunities slip away.
• Channels are disconnected. Gaps between mobile, email, and web experiences confuse customers and weaken trust.

That’s why Agentforce and Data Cloud matter now. Agentforce uses AI to adjust journeys in real-time. Data Cloud data from every system, ensuring every customer interaction stays consistent and relevant.

When you attend Salesforce Connections 2025, you’ll get hands-on with these tools and leave with a clear plan to apply them to your Q3-Q4 goals, no matter your team size or setup.

Featured Sessions and Technologies to Watch

Salesforce Connections 2025 is more than a showcase—these keynotes will cover product roadmaps, customer wins, and bold strategies you can bring back to your team.

Key areas to explore include:

• Agentic Marketing Journeys: Learn how to use Agentforce to automate customer journeys, reduce build time, and boost engagement without relying on manual changes.
• Cross-Cloud Integration: See how Marketing Cloud, Commerce Cloud, and Experience Cloud now work together. You’ll get clear examples of how to align tools, data, and workflows for a consistent customer experience across channels.
• Data Cloud and Personalization at Scale: Find out how to use Data Cloud to centralize customer profiles, trigger timely actions, and move from one-size-fits-all messaging to real-time personalization, whether you're in B2C, B2B, or the nonprofit space.

Every session is designed to provide you with tools, ideas, and workflows that you can use right away. So what exactly can you take back to your team? Let’s look at the key takeaways you’ll walk out with.

Actionable Takeaways for Attendees

Salesforce Connections 2025 helps you move from ideas to action. Whether you're leading a digital project, improving marketing automation, or updating CRM systems, the event gives you practical tools you can use right away.

You’ll learn how to apply tools like Agentforce and Data Cloud in your current setup. Sessions guide you through setting up AI-driven campaigns, connecting scattered data, and making informed, real-time decisions.

You’ll also see automation examples designed for teams of all sizes—from nonprofits managing donor follow-ups to enterprise teams scaling personalized engagement. You’ll see automation examples and get frameworks for:

• Building real-time audience segments
• Connecting customer journeys across Salesforce clouds
• Tracking AI’s impact on conversion, retention, and engagement

No matter your team size or focus, you’ll walk away with a plan you can act on. Next, let’s break down how Connections 2025 delivers specific value for different roles across your organization.

Role-Based Benefits

For Marketers

Use Agentforce to cut down manual work and speed up campaigns. You’ll learn how to automate content delivery, personalize messages across channels, and boost click-through rates by up to 22%, all while staying on-brand and compliant.

For Admins and Developers

Tap into tools like Prompt Builder, App Builder, and low-code sandboxes to build and launch AI-powered apps faster. You’ll see how to improve system performance and give business teams more freedom, without risking security or scalability.

For Nonprofits

Learn how to use real-time data from Data Cloud to automate donor outreach and personalize mission-driven messages. You’ll walk away with clear steps to improve donor retention and engagement without overloading your staff.

For Commerce Teams

Use AI agents to predict demand, manage inventory, and send the right offers at the right time. You’ll learn how to bring together ecommerce data, find high-intent buyers, and reduce cart abandonment with smarter fulfillment strategies.

For Salesforce Partners

Get an inside look at Salesforce’s AI-first roadmap. You’ll learn how to support co-sell deals, move into new industries, and align your services with Salesforce’s long-term strategy, so you can bring more value to your clients and grow your business.

No matter your role, you’ll leave with tools to do your job better and move faster. Now, let’s look at what it all means for your strategy going into the second half of 2025.

Final Thoughts: What This Means for Your 2025 Strategy

Salesforce Connections 2025 is your starting point for rethinking how your organization connects with customers, donors, and stakeholders in an AI-first world.

By attending, your team gets early access to the tools and ideas that will shape Salesforce’s future. You’ll walk away with the knowledge and direction to make real changes in Q3 and Q4, whether that means improving automation, fixing data issues, or scaling personalization.

This event isn’t just for marketers. Product managers, IT leads, nonprofit teams, commerce experts, and Salesforce partners will all find useful, role-specific insights. Connections focuses on creating unified customer experiences that help teams work better together. 

You’ve seen what’s possible, now it’s time to take the next step. Here’s how to make the most of Connections 2025 and start turning strategy into action.

What to Do Next

Lock in your spot—Whether you're attending in person in Chicago or streaming on Salesforce+, you’ll get early access to the tools that will shape how you engage customers in 2025.

Here’s how to get started:

• Register now to attend in person at McCormick Place or stream it free on Salesforce+.
• Explore the full agenda and start planning which sessions, demos, and workshops you don’t want to miss.
• Watch the livestream or catch the replays on Salesforce+ if you’re unable to make it in person.

Need help making it all work for your team?

Talk to a CUBE84 Salesforce consultant. We’ll help you build an Agentforce strategy, connect Data Cloud to your systems, and create personalized journeys that match your team’s goals.

Make 2025 your most connected and customer-focused year, with support from Salesforce and CUBE84.