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Case Study

Belay: Estimated Project

Case Study

Enhanced the customer service experience.

Inflexible data architecture was overcome by developing an agile mobile community, resulting in high user engagement and increased job placements.

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engagement type

Estimated Project
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product

Experience Cloud
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industry

Professional Services
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Belay is a virtual staffing solutions company that pairs job seekers with hiring companies.

Overview
    • Key Challenges: Inflexible data architecture
    • Key Solutions: Developed agile mobile community
    • Key Impact: High user engagement and increased job placements
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challenges
    • Existing data architecture did not support Belay’s new customization requirements
    • Duplicate records across the platform hampered the accuracy of analytics and reports
    • Aligning the community UX/UI theme towards Belay’s website look and feel was challenging because of unique branding requirements  
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Solutions
    • Modified data model to help management gain insight into community activities 
    • Implemented a job opportunities board and networking forum to facilitate collaboration 
    • Built a Knowledge Center for job seekers to access learning materials  
    • Set up automated webinar enrollment
    • Developed a highly responsive mobile version of the community using Mobile Publisher
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Impact
    • Job opportunities board: job seekers gained visibility into job openings
    • Networking forum: high user-engagement rate 
    • Knowledge center: easy access to learning materials & increased job placement

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