Enhanced the customer service experience.
Inflexible data architecture was overcome by developing an agile mobile community, resulting in high user engagement and increased job placements.
Belay is a virtual staffing solutions company that pairs job seekers with hiring companies.
Overview
- Key Challenges: Inflexible data architecture
- Key Solutions: Developed agile mobile community
- Key Impact: High user engagement and increased job placements
challenges
- Existing data architecture did not support Belay’s new customization requirements
- Duplicate records across the platform hampered the accuracy of analytics and reports
- Aligning the community UX/UI theme towards Belay’s website look and feel was challenging because of unique branding requirements
Solutions
- Modified data model to help management gain insight into community activities
- Implemented a job opportunities board and networking forum to facilitate collaboration
- Built a Knowledge Center for job seekers to access learning materials
- Set up automated webinar enrollment
- Developed a highly responsive mobile version of the community using Mobile Publisher
Impact
- Job opportunities board: job seekers gained visibility into job openings
- Networking forum: high user-engagement rate
- Knowledge center: easy access to learning materials & increased job placement