Case Study
Re-engineering the web-based portal into a mobile application using Salesforce Mobile Publisher.
Enhancing scalability and user experience to meet growing demand.
engagement type
Estimated Project
product
Mobile Publisher
industry
Professional Services
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Belay is a virtual staffing solutions company that pairs job seekers with hiring companies.
Overview
- Key Challenges: Poor UI and unacceptable latency.
- Key Solutions: Built mobile app; redesigned UI and backend.
- Key Results: 40% more users, 30% match boost, 50% faster loads.
challenges
- Limited Mobility: Existing job matching portal was constrained to desktop access, limiting mobile workforce engagement and delaying real-time updates on job listings for contractors in transit.
- Complex UX/UI: The platform's user interface lacked intuitive design principles, causing high user friction and reducing productivity due to inefficient navigation and workflow.
- Scalability Bottlenecks: Increasing user demand exposed the platform's inability to scale efficiently and intensive manual processes with poor transparency.
Solutions
- Mobile-First Implementation: Developed and deployed a native mobile application using Salesforce Mobile Publisher to extend platform accessibility beyond desktop environments, targeting iOS and Android devices.
- UI/UX Revamp: Conducted a comprehensive redesign of the user interface using Salesforce Lightning Design System, focusing on intuitive layouts and simplified navigation to improve user interaction.
- Cloud Infrastructure Optimization: Re-engineered the backend architecture to leverage Salesforce’s cloud capabilities, integrating auto-scaling and load balancing technologies to accommodate increased user demands.
Impact
- Increased Mobile Engagement: The mobile application catalyzed a 40% increase in daily active users, indicating enhanced contractor interaction and accessibility to job listings on mobile devices.
- Higher Match Efficiency: The improved mobile access and streamlined UI resulted in a 30% increase in job match success rates, optimizing contractor placement and job fulfillment.
- Robust Performance: Achieved a 50% reduction in load times and 99.9% uptime, effectively handling increased traffic without service interruptions and ensuring a resilient user experience.