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Case Study

BioWave: Managed Services

Case Study

Effective subscription management

An undefined sales process was polished by improving the sales process and database, resulting in improved productivity, outreach, and UX.

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engagement type

Managed Services
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product

Sales Cloud
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industry

Healthcare & Lifesciences
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BioWave is a 100% drug-free, wearable, FDA-cleared and CE-certified, smarter pain-blocking technology.

Overview
    • Key Challenges: Undefined sales process
    • Key Solutions: Polished sales process and database
    • Key Impact: Improved productivity, outreach, and UX
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challenges
    • Set up comprehensive reports
    • Presence of data redundancy and inconsistency
    • Leads and Contacts were not distinguished from each other
    • Undefined sales process
    • Lack of insight into teams’ activities and sales data
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Solutions
    • Repaired the data nomenclature and metadata to bring consistency
    • Removed the duplicate data 
    • Modified and aligned the sales process towards the business model
    • Implemented a comprehensive reporting system for management
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Impact
    • Aligned processes with business goals: increased focus on clients
    • Improved user experience: achieved process consistency. 
    • Visibility of functions and KPIs at all levels: increased sales outreach and overall productivity

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