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Case Study

Downtown Long Beach Alliance: Managed Services

Case Study

Modernize business process workflows

A customized, scalable Salesforce implementation replaced an unintuitive, non-scalable, legacy system, raising productivity, efficiency, and user adoption.

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engagement type

Managed Services
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product

Sales Cloud
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industry

Business Improvement District
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Downtown Long Beach Alliance (DLBA) is a non-profit that provides a plethora of services to Downtown stakeholders and is funded by tenants and property owners of the Business Improvement Districts.

Overview
    • Key Challenges: Unintuitive, non-scalable, legacy system
    • Key Solutions: Customized, scalable Salesforce implementation
    • Key Impact: Raised productivity, efficiency, user adoption
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challenges
    • Legacy system with an inability to communicate with modern systems
    • Unintuitive, non-user-friendly, error-prone system
    • Incompatible with newer data and systems, resulting in scattered and segregated data
    • Non-scalable, inflexible and contrary to the company’s growing needs
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Solutions
    • Built a custom-tailored Salesforce implementation and a centralized hub for all their data
    • Established support for each unique channel
    • Implemented reports for specialized and categorical reporting
    • Executed interactive dashboards, ensuring staff & leadership were able to efficiently manage data
    • Trained staff and team members in the new system
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Impact
    • Unified Data Management: ease in filtering data, flexible and user-friendly database, easy adoption through training
    • Streamlined dashboards and reports: improved employee efficiency, optimized workflow
    • Generated real-time interactive map: visibility into impact made

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