Case Study
Elevate engagement, refine communications, and optimize analytics to empower nonprofit operations.
Revitalizing nonprofit outreach and decision-making through strategic technology enhancements.
engagement type
Managed Services
product
NPSP
industry
Nonprofit
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Housing Alexandria, a nonprofit community developer, is dedicated to creating and preserving quality affordable housing and community-focused spaces to empower residents and enhance Alexandria’s neighborhoods.
Overview
- Key Challenges: Inefficient layouts, outdated emails, and poor analytics.
- Key Solutions: Deployed innovative user experience and analytics enhancements.
- Key Results: Enhanced engagement and strategic campaign execution.
challenges
- Engagement Obstacles: Ineffective layouts and emails lowered engagement, affecting mission visibility and donor trust.
- Personalization Limits: Insufficient customization impacted stakeholder engagement and organizational stability.
- Outdated Communications: Antiquated email strategies weakened donor and community connections.
- Limited Data Insights: Poor analytics limited strategic decision-making and campaign insight.
Solutions
- UI Revitalization: Redesigned and standardized page layouts based on user roles and workflows.
- Targeted Personalization Strategy: Developed visually appealing and personalized email templates.
- Email Strategy Enhancement: Integrated Salesforce with email marketing automation tools for targeted campaigns.
- Improved Analytics: Built out tracking, analytics, and A/B testing for optimization.
Impact
- Interface Efficacy: Enhanced layouts improved clarity and user engagement, boosting donor confidence.
- Strengthened Support: Improved personalization deepened stakeholder relationships, ensuring continued support.
- Effective Communications: Updated emails increased engagement, aiding fundraising and advocacy.
- Campaign Insights: Better analytics provided valuable campaign insights, improving strategic decisions.