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Strengthening Data, Workflow<br/> and Reporting to Support <br/> Cross-Department Collaboration
Strengthening Data, Workflow<br/> and Reporting to Support <br/> Cross-Department Collaboration
Strengthening Data, Workflow<br/> and Reporting to Support <br/> Cross-Department Collaboration

VSALESFORCE SALES CLOUD & EXPERIENCE CLOUD

Strengthening Data, Workflow
and Reporting to Support
Cross-Department Collaboration

Migrated from Salesforce Classic to Lightning UI
for better usability and flexibility.

Public Communities and custom forms launched
for efficient travel authorization and data intake.

Centralized reporting and dashboards
for a 360° view of key analytics.

Executive Summary

Partners of the Americas, a 501(c)(3) nonprofit dedicated to connecting communities and organizations across the Western Hemisphere, faced challenges with an inefficient Salesforce setup that limited visibility, reporting accuracy, and cross-department operations. CUBE84 delivered a comprehensive Salesforce transformation — migrating to Lightning, reconfiguring data structures, implementing Public Communities for streamlined external data collection, and introducing Salesforce Maps and dashboards. The outcome was centralized data, improved reporting, and scalable processes that support multiple departments without disrupting day-to-day operations.

Who They Are

Partners of the Americas is a nonprofit, non-partisan organization that builds lasting solutions across the Americas by connecting local organizations and individuals with funding opportunities and empowering civic engagement. Since its founding in 1964 under the Alliance for Progress, the nonprofit has nurtured volunteer-led programs in agriculture, education, community development, and more.

Surface Media

Salesforce Solution Summary

CUBE84 engaged with Partners of the Americas through an Estimated Projects engagement focused on optimizing Salesforce for improved analytics, data management, and user experience across departments. The solution included:

  • Migrated the org from Salesforce Classic to Salesforce Lightning for enhanced UI and functionality.
  • Built Public Communities featuring a travel authorization form and farmer-friendly data forms.
  • Refactored the data model to streamline metrics, reporting, and dashboards.
  • Implemented Salesforce Maps to locate existing and new accounts geographically.
  • Defined unshared divisions to allow independent department usage without cross-contamination of data.

At A Glance

Before
After
Salesforce Classic with limited flexibility
Salesforce Lightning UI
Manual processes for travel requests
Public Communities with user-friendly forms
Fragmented data and reporting
Centralized data model with dashboards
No geographic context for accounts
Integrated Salesforce Maps

Beyond the Surface Problem

Partners of the Americas relied on outdated Salesforce functionality and lacked mechanisms to efficiently collect, organize, and report data across multiple departments. Without a modern UI, standardized forms, or consistent data structures, teams struggled to generate accurate organization-wide insights and manage cross-cutting workflows like travel authorization and program participation tracking.

Client’s Objective

  1. Modernize the Salesforce user experience to improve adoption and flexibility.
  2. Reduce manual and inconsistent data collection processes.
  3. Provide accurate, scalable reporting and analytics for leadership and departments.
Collaboration requires both independence and consistency. When data is structured properly and access is intentional, departments can move faster without creating confusion for others.Collaboration requires both independence and consistency. When data is structured properly and access is intentional, departments can move faster without creating confusion for others.Quote icon

Collaboration requires both independence and consistency. When data is structured properly and access is intentional, departments can move faster without creating confusion for others.

Here’s How We Did It:

The CUBE84 team began by migrating the organization from Salesforce Classic to Salesforce Lightning, unlocking improved UI performance and configuration options. Next, they created Public Communities that included custom travel authorization forms and simplified data entry interfaces that could be accessed externally by partners and program participants.

To unify reporting and analytics, CUBE84 redesigned the Salesforce data model, enabling clean metrics and reliable dashboards. Salesforce Maps was deployed to add geographical visualization of accounts, improving planning and outreach capabilities. Finally, CUBE84 established unshared divisions within the Salesforce instance to support multiple departments independently without risking data leakage or interference.

Image

Transformation In Motion

Following implementation:

  • Staff gained real-time access to department-agnostic dashboards with consistent metrics.
  • External partners and recipients engaged with Salesforce directly via Public Communities forms, reducing manual data entry and cleanup.
  • Salesforce Maps provided location-aware planning, improving outreach and field coordination.
  • Internal processes became faster and more reliable, with fewer errors and greater visibility.

Leadership now has a scalable, modern Salesforce platform that supports growth across departments while maintaining data integrity and analytical clarity.

Customer success illustration

“Our Salesforce instance is now easier to use and gives us the insights we need without manual effort. The improvements to workflows and reporting have helped all our departments work more effectively.”

Kellen Parishvv
Kellen Parishvv
Let’s Connect

FAQs

Migrating from Salesforce Classic to Lightning delivered a more flexible, intuitive interface, increasing user productivity and configuration capabilities.
Public Communities provided forms and external access points that streamlined data collection for travel authorizations and partner inputs, reducing manual entry overhead.
Dashboards and a reconfigured data model provided a 360° view of performance across programs and departments, strengthening decision-making.
Salesforce Maps enabled teams to locate existing and new accounts geographically, enhancing planning and strategic outreach.v

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  • Data Migration
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  • Integration
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