Case Study
Reducing technical debt and improving sales efficiency
Streamlining operations and elevating client experience
engagement type
Staff Augmentation
product
Sales Cloud
industry
Financial Services
Pure Financial, founded in 2007, is a fee-only RIA (Registered Investment Advisor) specializing in retirement planning and tax-optimized investment management. Among the fastest-growing RIAs, it manages over $4.6 billion in assets.
Overview
- Key Challenges: Resolve complex tech and data handling issues impacting Pure Financials' efficiency and accuracy.
- Key Solutions: Implemented advanced data integration and automation to revamp Pure Financials' operational systems.
- Key Impacts: Achieved enhanced sales efficiency and improved financial data management, resulting in better client services.
challenges
- Technical Architecture: Inefficiencies in tech stack, negatively impacting financial processing and investment analysis.
- Sensitive Financial Data Entry: Manual, error-prone entry of sensitive investment data, jeopardizing asset security and client trust.
- Asset Management Team Productivity: Hindered by task redundancy and navigating multiple financial planning tools.
- Quality Assurance: Lack of rigorous testing protocols led to disparities in modeling and risk assessment tools.
- Investment Solution Accuracy: Inaccurate asset allocation and advisory solutions depressed sales.
Solutions
- Streamlined Lead Conversion: Integrated Einstein Analytics and Pardot with advanced email processing for efficient transformation of inquiries into actionable investment leads.
- Financial Data Sync: Integrated Salesforce, Chili Piper and Outlook for comprehensive client appointment and portfolio management.
- Automation and QA Improvement: Transitioned to flow-based automation with rigorous GitHub testing for enhanced financial systems integrity.
- Advisor Meeting Console: Centralized tool access with an integrated meeting console for financial advisors.
Impact
- Sales Team Efficiency: Achieved an 18% rise in productivity, streamlining manual processes in financial planning and client advising.
- Lead Process Optimization: Enhanced financial lead handling for more productive client consultations.
- Financial Sales Growth: Saw a 12% increase in sales, driven by precise financial solutions.
- Data Management and UX: Improved system access and precision in financial data reporting, elevating the wealth management user experience.