Case Study
Enhance the Sales Process with Automation and facilitate seamless operations with Marketing/Sales process synchronization.
Unify data integration and enhance lead tracking efficiency.
engagement type
Managed Services
product
Sales Cloud
industry
High Tech
Vultr offers high-performance cloud infrastructure with 32 global data centers, providing enterprise-ready products at competitive prices.
Overview
- Key Challenges: Integration issues, data consolidation, process unification, sales support inefficiencies.
- Key Solutions: Unified lead management, Marketo and BigQuery integration, CPQ automation, performance dashboards.
- Key Impacts: 30% faster lead processing, improved tracking, 20% higher conversion, enhanced engagement.
challenges
- System Integration Complexity: Vultr struggled with integrating legacy systems to track sales and marketing activities across data centers.
- Data Consolidation Obstacles: Difficulty integrating data from sources like Marketo and Google BigQuery.
- Disjointed Processes: Sales and marketing processes were not unified, hindering lead management.
- Ineffective Sales Support: Existing systems were inadequate for optimizing quote and order tracking in data center operations.
Solutions
- Comprehensive Lead Management: Developed a system to capture leads from various channels, integrating seamlessly with legacy systems.
- Enhanced Marketo Integration: Streamlined MQL pipeline with Marketo, boosting marketing automation and data consolidation.
- Advanced BigQuery Integration: Enabled real-time analytics through custom integration with Google BigQuery.
- Automated CPQ System: Implemented CPQ for faster, accurate quote creation and approval.
- Insightful Performance Dashboards: Built advanced dashboards for tracking sales and marketing metrics.
Impact
- Accelerated Lead Processing: Reduced lead processing time by 30% through CPQ and automation.
- Superior Performance Tracking: Enhanced sales team performance monitoring and strategic planning via advanced dashboards.
- Boosted Conversion Rates: Increased lead conversion by 20% with data visualization and targeted marketing campaigns.
- Engaged Stakeholders: Improved engagement with personalized marketing campaigns enabled by Marketo integration.