Salesforce Implementation + Business Directory – DLBA

Case Study

Downtown Long Beach Alliance

About Client

The Downtown Long Beach Alliance (DLBA) is a 501 (c) (6) non-profit organization operating on behalf of the tenants and commercial and residential property owners in Long Beach’s Downtown and surrounding areas. It is dedicated to the management, marketing, security, maintenance, advocacy, economic and community development of its two assessment districts in cooperation with the City of Long Beach and the private sector.


Business Improvement District


Salesforce Implementation + Business Directory



Replace existing systems and streamline operations:


  • Azubu’s user base was growing rapidly and end user issues were not being addressed timely and systematically. Their process of managing user issues by email was not effective and scalable.
  • They were not able to track customer satisfaction and needs because of not participating in related conversations taking place in social networks and other forums by their users.
  • Lot of their customers looked for immediate help to ensure that their device was able to broadcast content. Azubu being unable to provide customer support resulted in losing sections of the user base to their competitors.


Cube84 developed a branded customer community for Azubu that allowed customers to create and manage cases, initiate chat sessions, read company news & updates and knowledge articles.

Cube84 set up a live chat system for 30 chat agents with the ability to handle 180 simultaneous chats. Chat agents were able to leverage features such as Chat routing based on skill level, canned responses, chat transfer and supervision.

Cube84 integrated Azubu social media accounts with Salesforce that allowed customers to submit cases/ support tickets via Twitter and Facebook. Service cloud was setup to enable Azubu support reps to manage and work cases by leveraging features such as automated workflows, SLAs and alerts.

Azubu’s knowledge articles were migrated into the Salesforce knowledge base, creating a fully updated and functional e-library. Customers were able to troubleshoot their issues on their own by having access to more than 300 knowledge articles.


Azubu was the first amongst its competitors to provide real-time customer support across various channels for its user base of 80,000. This helped the company to differentiate itself from its competitors.

Within 6 months of project completion, Azubu realized 20% increase in their customer retention rate.

Their customer community allowed Azubu to engage more actively with their user base. Social media activity increased by 50% which increased the company’s brand recognition.

The knowledge articles helped customers troubleshoot issues by themselves which increased case deflection by 5%.

The success of Azubu’s customer support initiative resulted in management building a new revenue stream by selling premier support to different tiers of membership. This eventually helped Azubu to bring in more revenue by urging members to upgrade their membership tier.

See What Our Customers Are Saying

Our greatest success belongs to our amazing customers and we strive to help their organizations become successful in their use and adoption of Salesforce.

Our project was focused on: Sales cloud, Partner Community, and Pardot. The CUBE84 team was always on time for meetings, well prepared, and focused. They helped us get our project complete, on time and within budget. We had a very smooth implementation and they provided us with a lot of training.

Client Success Lead at Moodle

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